268: Should You Run a Black Friday Sale?

With Black Friday around the corner, it’s decision time! Should you run a sale or stay out of the madness? In this week’s episode of Her Empire Builder, we’re breaking down everything you need to know to decide if a Black Friday sale is the right move for your business.

✨ You’ll learn:

• The pros and cons of running a Black Friday sale
• How to decide if it aligns with your goals
• Best practices for creating irresistible offers (without deep discounts)
• Alternatives to Black Friday sales that still build momentum

Here are 5 tips you can get from this episode:

• Before deciding to run a Black Friday sale, assess if it aligns with your business goals, resources, and audience expectations. 
• Crafting an irresistible and straightforward offer is critical. 
• Start planning and teasing your Black Friday sale well in advance. 
• Frequent discounts can devalue your products and train your audience to wait for sales. 
• If discounting isn't suitable for your brand, consider other value-based promotions, such as offering exclusive bonuses, extended payment plans, or creating limited-time service packages.

If you’re debating whether to dive into Black Friday, hit that download button and let’s walk through it together! 🙌

 Listen to the full episode here

Resources: 

Get the FREE Black Friday Campaign Guide to help you make your own Black Friday sale here

To get on the list for our Black Friday Sale, go to: https://www.herempirebuilder.com/black